Database Development ::

We have extensive experience of developing databases for a variety of applications: stand-alone use, product catalogues, and to support direct mail & e-marketing campaigns. We can build databases in Access, SQL and FileMaker Pro. We also offer data entry & campaign reporting packages.

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:: Polypipe - Polyfit Campaign

To support a direct mail campaign (created by Rare) to generate awareness and interest in the Polyfit range of plumbing products, we created a bespoke database with over 20,000 records of UK plumbing businesses. The system tracked all mailings and responses, captured additional data recorded by respondents, facilitated extensive analysis and reporting and, in turn, allowed the intelligent development of future campaigns.

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